Over the past year, For Generations To Come, powered by Our Future, has been exploring how a shared belief in Rochdale, in each other and in the football club can be turned into real and lasting impact.
This work is not about imposing ideas. It’s about getting out into the community, meeting the people who live and work across Rochdale, championing the great things already happening and listening to what matters most locally and backing them to make change.
For Generations To Come is something close to the heart of the Ogden family, built on the belief that the connection between the football club and the borough can help create a legacy of change.
I fundamentally believe the best future for Rochdale will be shaped by the people and organisations who care deeply about it, and who are ready to explore new possibilities together. No one person can do this alone. It only works as a collective effort.” – Cameron Ogden, Co-Chairman, Rochdale AFC
What we have been hearing
Since the launch of For Generations To Come in May 2025, Jet and Ben from Our Future have spent time with people right across the borough. What has come through in conversations is that Rochdale is full of people doing valuable work, often without recognition. The care, expertise and passion are already here, but there’s an aspiration for more joined up thinking, greater transparency on decision making and more opportunity for people to get involved.
Reflecting on the approach, Jet said: “It sits at the centre of Our Future. Not a single project or initiative, but a way of working shaped by listening, relationships, trust and shared responsibility.” – Jet Powell, Operations Director, Our Future.
Across every conversation, one word has come up again and again: Hope.
Alongside that sits a shared honesty that when the brilliant work happening across Rochdale connects, it can go further and have an even greater impact.
One local champion said: “You can tell a lot about how people feel about a place by listening to how they say where they are from. We want to create a change that allows people to always say ‘Rochdale’ with pride.”
How to get involved
This is just the beginning. An open invitation to connect, listen and to explore what could be possible.
Join the borough-wide conversation this summer
A conversation is taking place this summer to imagine a better future together. More information will be shared on the For Generations To Come website soon.
Join the Home Wins Network
For people with roots in Rochdale, wherever you are now. Connect with others who care about the borough, share your ideas and help open doors for the people driving change here every day.
Share great things happening across Rochdale
There is brilliant work taking place across the borough every day – from community projects to local businesses, arts, nature and beyond. We would love to shine a light on it.
Stay connected
Sign up to the For Generations To Come newsletter for updates as the work continues to grow.
Picture showing Cameron Ogden meeting local Rochdale champions to understand what’s happening on the ground.
